Granite Ridge Holdings Automation Framework
Platform Architecture  ·  Automation Framework

Intelligent Operations.
Automated at Every Step.

Every client interaction across all five divisions is captured, classified, routed, and followed up through a unified automation framework — ensuring no inquiry is missed and every client receives a premium experience.

5
Division Modules
7
Pipeline Stages
4
Follow-Up Touchpoints
< 24h
First Response SLA
Global Automation Flow

Every Action. Automated.

When any user action occurs across any division, the same intelligent framework activates — ensuring consistent, premium handling every time.

01
User Action
Form, booking, upload, or inquiry submitted
02
Record Created
New record created in division pipeline
03
Tagged & Classified
Division, category, and priority assigned
04
Routed
Sent to correct division workflow queue
05
Confirmed
Client receives branded confirmation
06
Team Notified
Internal division team alerted immediately
07
Follow-Up Started
24h / 48h / 72h sequence activated
Trigger Logic

Five Trigger Types

Each trigger type activates a specific automation chain — from record creation to team notification to follow-up sequencing.

Form Submission

User submits any division intake form

Create new record in division pipeline
Assign division tag & category
Set priority level (Standard / Urgent)
Route to division-specific workflow queue
Send branded confirmation email to client
Notify internal division team immediately
Start 24-hour follow-up sequence

Appointment Booking

User requests or books an appointment (Notary, Consultation)

Create appointment record with date/time/type
Assign to scheduling queue
Send appointment confirmation to client
Notify scheduling team for confirmation
Add to calendar workflow
Send 24-hour reminder to client
Send internal prep alert 2 hours before

Document Upload

Client uploads documents (Heirship, Legal, Property)

Create document intake record
Tag with division & case reference
Assign to document review queue
Notify specialist team of new upload
Send receipt confirmation to client
Set 48-hour review SLA timer
Escalate if unreviewed after 48 hours

Missed Interaction

No response to outreach within defined window

Flag record as "Awaiting Response"
Trigger 24-hour internal alert
Escalate to division manager at 48 hours
Send client re-engagement message
Increase priority level automatically
Log escalation event in record
Admin notified if unresolved at 72 hours

General Inquiry

User submits general contact or unclassified inquiry

Create general inquiry record
Auto-classify by keyword matching
Route to intake coordinator queue
Send acknowledgment to client
Coordinator reviews & assigns division
Re-route to correct division workflow
Start standard follow-up sequence
Pipeline Structure

Seven-Stage Universal Pipeline

Every inquiry across every division moves through the same structured pipeline — ensuring consistent tracking, accountability, and resolution.

Select a pipeline stage above to view its entry trigger and exit conditions.

Follow-Up System

No Inquiry Left Behind

A four-touchpoint follow-up sequence activates automatically for every inquiry — keeping clients informed and teams accountable.

0h
Immediate
Client

Branded confirmation email with reference number and expected response timeline

Internal

Division team notified via priority alert with full inquiry details

24h
24-Hour
Client

Friendly follow-up: "We are reviewing your inquiry and will be in touch shortly"

Internal

Alert if record still in New Inquiry stage — prompt team to move to In Review

48h
48-Hour
Client

Second follow-up: "We want to ensure your inquiry receives proper attention"

Internal

Escalation alert to division manager if no outreach logged

72h
Final
Client

Final outreach: "Please let us know if your needs have changed or if you have questions"

Internal

Admin-level escalation. Priority upgraded. Record flagged for immediate action.

Escalation Logic

Built-In Accountability

When response windows are missed or high-priority requests arrive, the system escalates automatically — ensuring nothing falls through the cracks.

No Internal Response — 24h

Elevated

If no team member has opened or acknowledged a new inquiry within 24 hours, an automatic alert is sent to the division lead.

Division lead notified. Record flagged.

No Outreach — 48h

High

If no outreach has been logged within 48 hours of record creation, the record escalates to the division manager.

Division manager notified. Priority increased.

High-Priority Request

Critical

Requests marked Urgent (active legal proceedings, emergency maintenance, critical deadlines) bypass standard queue and trigger immediate notification.

Immediate team alert. Fast-track workflow activated.

Admin Escalation — 72h

Critical

If a record remains unresolved after 72 hours with no meaningful engagement, it escalates to platform admin for direct intervention.

Admin notified. Record reviewed. Client re-engaged.

Modular System

Division Module Architecture

Each division operates as an independent module within the Granite Ridge platform — with its own intake paths, request types, and routing logic.

Module 01

Real Estate Investment

Intake Paths
Investment Inquiry
Deal Submission
Partnership Request
Request Types
Acquisition Opportunity
Off-Market Deal
Portfolio Discussion
Development Partnership
Portal Functions
Deal Flow Review
Investment Documents
Routing

Standard — 2–3 business day response

Urgent Trigger

Time-sensitive deal or closing deadline

Module 02

Property Management

Intake Paths
Owner Inquiry
Tenant Inquiry
Maintenance Request
Request Types
New Management
Lease Inquiry
Maintenance Issue
Portfolio Review
Portal Functions
Owner Portal
Tenant Portal
Maintenance Tracker
Routing

Standard — 2–3 business days / Urgent — same day for maintenance

Urgent Trigger

Emergency maintenance or habitability issue

Module 03

Heirship & Asset Recovery

Intake Paths
Case Inquiry
Document Upload
Consultation Request
Request Types
Heirship Determination
Asset Recovery
Estate Resolution
Probate Support
Portal Functions
Case Status
Document Upload
Consultation Scheduling
Routing

Standard — 2–3 business days / Urgent — active legal proceeding

Urgent Trigger

Active court proceeding or imminent deadline

Module 04

Notary & Signing Services

Intake Paths
Appointment Request
Mobile Notary Request
Remote Notarization
Request Types
Real Estate Closing
Loan Signing
Legal Document
Corporate Notarization
Portal Functions
Appointment Management
Document Coordination
Routing

Expedited — 1 business day confirmation

Urgent Trigger

Same-day or next-day closing requirement

Module 05

Technology & Automation

Intake Paths
Project Inquiry
Consultation Request
System Assessment
Request Types
Process Automation
Custom Development
Systems Integration
Digital Transformation
Portal Functions
Project Dashboard
Milestone Tracking
Routing

Standard — 2–3 business days

Urgent Trigger

Critical system failure or production issue

Ready to Begin?

Enter the Right Division

Every inquiry you submit enters this framework automatically. Our team will review, route, and respond with precision.

Granite Ridge Holdings